Books I Have Recently Read

• American Spirit (Visions of a New Corporate Culture) by Lawrence M Miller (Morrow, 1984).
  This book, written by a successful and influential management consultant, suggests that for a business to be successful, it must have a purpose other than "maximizing shareholder value", and the values and goals must be clearly communicated throughout the organization.
• The Soul of a Business (Managing for profit and the Common Good) by Tom Campbell (Bantam, 1993).
  The author is the president of "Tom's of Maine", a company best known for its "Silly Strawberries" toothpaste. When Tom needed to think seriously about the directions of his company, he went to - not business school, but - Harvard Divinity School.
• You Can Negotiate Anything by Herb Cohen (Lyle Stuart, 1980; Bantam Paperback, 1982).
  Acclaimed as "the world's best negotiator", the author explains that "Soviet style negotiations" may appear to bring short term results, but are devastating to maintaining ongoing relationships. Rather than get the best possible deal at the expense of our "adversaries" we should strive to find solutions where BOTH parties are winners ... or agree to not make a deal.
• Earth in the Balance (Ecology and the Human Spirit) by Al Gore (Houghton Mifflin, 1992).
  Widely dismissed by people who have not read the book as "an obsolete election campaign puff piece", this book reveals the senator, now vice president, as a thoughtful man deeply rooted in religious values, and with a good grasp of earth sciences as well as statistics. The program he outlines for a "Strategic Environmental Initiative" remains a bold vision that will eventually have to be undertaken. I am hoping for an updated edition next year.

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